OVERVIEW
Solmar Villas came to us looking to revitalise their whole website, struggling to compete with their more modern competitors that had arisen.
The ambition was to bring both their visual presentation and tech stack up to a modern standard that customers have come to expect, while also future-proofing with the use of technologies like LLMs to provide natural language search and inspirational content.
The result saw improved conversion at every stage of the journey and has led into an ongoing CRO relationship for continuous improvements.
The Process
UX REVIEW // STAKEHOLDER INTERVIEWS // USER TESTING
REVIEWING THE EXISTING SITE
INTERACTIVE PROTOTYPE
USER TESTING
TESTING ANALYSIS
Design Output
ART DIRECTION // DESIGN SYSTEM // FULL RESPONSIVE DESIGN
